Midlife deserves a better conversation.

Women over forty aren’t fading—they have more agency, more ambition, and an enviable sense of self. The Age of You is a new platform for health, wellness, and beauty, grounded in more than a decade of original research into women’s lives and what drives them.

INSIGHTS

PARTNERSHIPS

EVENTS

CONTACT

Midlife deserves a better conversation.

Women over forty aren’t fading—they have more agency, more ambition, and an enviable sense of self. The Age of You is a new platform for health, wellness, and beauty, grounded in more than a decade of original research into women’s lives, what drives them, and what they want for themselves.

Recent Collaborations

Recent Collaborations

Partnerships

We work with brands to create content, events, and activations for women in midlife. Each partnership draws on our research into what women want from health, wellness, and beauty, giving brands a more informed way to reach them.

Insights

Our research is always in motion. We conduct original studies and collaborate with partners to understand how women’s lives and expectations are changing, and what those shifts mean for the products, services, and experiences designed for them.

Events

From panels to intimate dinners, our events bring together experts and founders to explore the ideas shaping women’s lives after forty. Open conversation invites guests to share their own perspectives, making each gathering a thoughtful exchange.

Insights

Our research is always in motion. We conduct original studies and collaborate with partners to understand how women’s lives and expectations are changing, and what those shifts mean for the products, services, and experiences designed for them.

Partnerships

We work with brands to create content, events, and activations for women in midlife. Each partnership draws on our research into what women want from health, wellness, and beauty, giving brands a more informed way to reach them.

Events

From panels to intimate dinners, our events bring together experts and founders to explore the ideas shaping women’s lives after forty. Open conversation invites guests to share their own perspectives, making each gathering a thoughtful exchange.

We’re interested in collaborations that reflect the ambition and discernment of women in midlife. If you see a place for your brand, your work, or an idea we haven’t thought of yet, we’d like to hear it.